Slack is taking over

Update: At press time, Slack announced a new feature called Slack Calls, which is available on both the desktop app and within Chrome.

It was only a matter of time before Slack took over everything.

I’ve been predicting this one for a while, mostly in the context of business collaboration and an email replacement. Slack announced at a customer conference recently that they plan to add voice calls and video chat to the popular service.

Why is that a big deal? Let’s start with some data. About 2M people use Slack everyday in their jobs, sending private messages to each other, chatting in groups, posting photos that are saved in an archive in perpetuity. They ramped up quickly to a $1B valuation and 8,000 customers. There is a lot of buzz that Slack could go “mainstream” in the sense that it becomes more than just an email replacement for business and literally changes how people communicate at work.

And then there’s the possibility of widespread consumer adoption. Think about how you communicate with colleagues today and then how you communicate with friends and family. They are very different. Many of us use Facebook for chat, but that’s mostly for private exchanges. (The chats are not searchable or in a hub.) You might send an email or text, but few of us use Slack to talk to our spouse and kids.

The new Slack features could change that, because it moves Slack from simple text-based collaboration to real-time communication in any form–text, voice, or video. The old way–using Skype or Facebook–are not stored in a central hub where you can easily go back and see that your boss didn’t just chat with the team, he also called Mary in accounting and held a video conference. The “hub” is the big selling point because it exposes (to use a slightly negative word) the communication.

I’ve heard of many companies who have almost ditched email entirely because of Slack. Now, it might make sense to ditch Skype, your phone network, and several other apps. The hub is getting bigger and more useful.

What’s left? Slack hasn’t made a move into cloud storage, but I’m expecting that, too. It would be a bit backwards, since companies like Dropbox have added some collaboration tools to the core storage offering in recent months. How about presentations? Word processing? Whiteboards? All-hands meetings? The sky’s the limit, once you get hooked on the text chat and image sharing.

The good news for startups is that it means a lot less hassle in terms of managing a bunch of apps and a network infrastructure. Skype is a bit of a pain for some small businesses, especially since that tool started as a consumer video chat product and now dabbles in business conferencing. It’s another app to install and manage. There may be no reason to use it anymore, if Slack has their way.

How to Get Outside Investors and Keep Control of Your Company

Consider selling a minority stake in your company as a way of having your cake and eating it too.

Today, owners of well managed companies have more options than ever before for liquidity, growth capital, or an outright sale of their enterprise. It’s a seller’s market.

Selling a minority stake might be the best option in this market. That way you can maintain ownership control and minimize personal financial risk.

The reasons the time is right are three-fold: An abundance of capital is available in the market, from both debt and equity sources; there are fewer high quality companies for sale; and a minority stake in a successful, growing company still generates a nice return for investors. Here’s what it takes to make it happen:
Decide to diversify your personal wealth.

Many business owners have a large percentage of their personal wealth tied up in their company. Selling a portion of the company enables owners like you to cash in on some of you hard work and re-invest the cash in diversified, more liquid, long-term investments that will be available for you and your family.

Determine what percent you want to control.

The owner’s personal and financial goals drive how much of the company is sold. If the goal is to retain control and still be very active in the company, you would sell a minority interest based upon the amount of cash you would like to take out of the company for personal reasons. This strategy also enables you to still control the direction of the company and sell the balance at a future date. Minority sales (less than 50%) normally involve private equity groups seeking to invest in profitable successful companies.

If the your goal is to retire or totally cash out of the company, you would sell a majority of the company or potentially all of the company. This type of sale enables you to capture a majority of the value in the company, and it also relieves the you of major management duties. If you are not ready to leave the helm, this option may not be for you and a minority sale will be better.
Designate funds to grow your company.

Many middle market business owners simply need an influx of cash or specialized expertise to take the company to the next level. A private equity group can provide the cash needed to expand into new markets, purchase new technology or equipment, or hire the additional sales force needed to grow the business. This can be your way to take your business to the next level.

The value of your business is determined by what investors are willing to pay. Currently, investors are willing and eager to invest in successful companies and the inventory available to them is limited. So, they have adapted to respond to the needs of owners. Minority ownership transactions are just an example of the adaptations they have made. Just as you see potential in the future they see opportunity as well.

Social Sharing “Gangnam Style”

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“Gangnam Style” by

PSY

 (aka Park Jae-Sang) featuring his

 “ride the horse”

dancing now holds the record for the most liked song ever on YouTube, with more than 300 million views and 3 million likes. The question most us are asking, besides “What the hell is ‘

Gangnam Style

’?” is “How did a South Korean rap singer, singing in Korean, make this happen?”

 

The answer is, he didn’t. When asked why the video went viral in an interview with Time, PSY, a one-time Boston University dropout, said, “I think this is all about luck. They say some philosopher said, ‘When effort meets chance, then there is luck.’”

The truth is (although we have our theories) most of us don’t really know what will engage audiences and encourage them to share. After blogging about marketing for more than six years, I have no idea why certain content is shared.

However, I have been able to determine three common trends:

  • Mondays are the best days to post content, with 10 a.m. being the peak time for views. Thursday is the most challenging day of the week, with the exception of summer months, and then it’s Friday.
  • Stumble Upon is the most valuable sharing tool for driving views, followed by LinkedIn, with LinkedIn having the longest tail.
  • Twitter and Facebook are very difficult to assess in terms of driving views. Social sharing may seem valuable with broad distribution of links, but it doesn’t guarantee views.

Researchers are just now beginning to better understand our behavior and how it drives our social habits. A recent article in the Wall Street Journal highlights the connection between our internal body clocks and our online behavior. For example, reading Twitter first thing in the morning (8 a.m. to 9 a.m.) can start one’s day on a cheery note because it’s when tweets are the most upbeat.

Other social networking is better done later in the day. According to Dan Zarrella, social-media scientist for HubSpot, if you want your tweets to be retweeted, post them between 3 p.m. and 6 p.m., “when many people lack energy to share their own tweets and turn to relaying others’.”

Mr. Zarrella also found that postings to Facebook at about 8 p.m. tend to get the most likes after people have come home from work or finished dinner. At that time of the day, they’re likely to turn to Facebook feeling much less stress.

Given the pressures of today’s world, perhaps it isn’t all that hard to understand why people share. They do it because something makes them smile, or laugh, or want to dance, and they’d like someone else to feel that way as well.

Asked about the secret to his overnight success, PSY commented, “These days people seem so stressed, so I just want to make fun by my music. As an artist and an entertainer and a writer, I think that was my job: anti-stress.”

Now that’s definitely worth sharing.

 

 

 

 

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ColorFuzion Web Designs
Kimberly Taherian
Website Designer

 

 

 

 

 

Do Not just buy local, buy personal!

Don’t Just Buy Local, Buy Personal

Buying local is great, but to really support local entrepreneurs, go one step farther and buy personal.

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A small business near me closed down. I feel terrible because it’s partly my fault.

Every entrepreneur has big dreams. Many have small budgets, though, so they do the best they can.

They hope for great word of mouth since they have no marketing budget. They hope quality and service will turn an otherwise terrible location into a destination. They have passion and desire in abundance, and hope hard work and persistence will overcome any roadblocks.

In short, they hope.

And every day, people like me crush their hopes.

Granted in this case I’m only a little to blame. I knew the little clothing store was doomed the day it opened. It seemed obvious, just from driving by, that the owner loves clothing and fashion and hoped to build a business out of that passion, but it seemed just as obvious the business would eventually fail.

We’ve all seen entrepreneurs open new ventures that we can tell will soon go under. I’m sure you drive by a few every day. (If you’re like me you sometimes make a little mental bet on how long they’ll stay open. Six months is usually a safe estimate.)

I never stopped in this particular store. While I could say was more convenient to shop elsewhere, the truth is I didn’t stop in because I never saw any cars in the parking lot. I was uncomfortable with how I would feel, and how the owner would feel, if I looked around and didn’t buy anything.

I would feel guilty. I’m sure you’ve walked out of a store empty-handed and felt like you somehow let an eager, enthusiastic, bright-eyed owner down.

The owner would feel disappointed. Every business is an extension of its owner, and when a business is struggling perspective is in short supply.

You know you won’t make every sale, of course, but remembering that it’s business, not personal, is almost impossible.  The customer who doesn’t make a purchase in some small way rejects your business… and therefore, by extension, rejects you.

Each potential customer carries the power of validation or rejection.

 

That’s a power I didn’t want. But I should have, because I could have made a difference, however small.

Each of us can make that difference. Instead of buying local, go a step further and buy personal.

Put aside price/value calculations and rational market theory and survival of the fittest and take a chance on a new or struggling entrepreneur. Buy a few items from a local mom and pop. Hire the small restaurant down the road to cater a non-critical event. Call a new vendor and ask for a quote.

Sure, you already have established vendor relationships in place, but why not give other small businesses the opportunity to win you over? In the process you may find a great new vendor… or you might not.

But what’s the worst that can happen?

You might spend a little more. The meal might not be great. The quote might miss the mark. That’s okay. No matter what happens, be gracious. Be complimentary. Say something nice. Say thank you.

Pick a small business and give it a chance. Will you, alone, keep it afloat?

Of course you won’t. I couldn’t have saved that clothing store. But I could still have made a meaningful, even if momentary, difference.

At the heart of every business is a person with a dream, and few things are sadder than realizing your life will fall short of your dreams.

So stop in. Take a look around. Provide a moment of hope.

A little extra hope may be all that entrepreneur needs to keep going.

 

 

 

 

 

 

 

 

 

 

 

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ColorFuzion Web Designs
Kimberly Taherian
Website Designer

 

 

 

 

 

Website Crashing? 5 Things to Do Now

GoDaddy went down earlier this week, taking many small businesses’ sites with it. Here’s what to do if you’re ever in those shoes.

 

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If you didn’t experience problems directly, you’ve no doubt heard already thatGoDaddy went down on Monday taking the essential Web presence of many small businesses with it. That’s terrible news for those affected and also for GoDaddy, which will certainly lose customers. But perhaps some good can be wrung from the incident.

In light of the disruption, it’s a good time for entrepreneurs to get up to speed on what to do if they’re ever in the shoes of GoDaddy users. What’s the right response when your own site goes down? Experts offer these tips.

Check: Is It Really Down?

Press Shift + Refresh to make sure you’re not seeing a cached version (hold down Shift while reloading or refreshing the page). If the website displays fine, then the problem is probably related to your client’s computer or broadband connection. If it fails, then visit a robust website, such as google.com or bbc.co.uk. If they fail too, then there is at least an issue with your own broadband connection (or your broadband company’s DNS servers)…. check the website on your mobile phone or phone a friend. To be doubly sure, ask your friend to check,” suggests Paul Tero, a server administrator who wrote up his advice for IT teams responding to server crashes for Smashing Magazine.

Communicate Aggressively

“If you have a general email list, take time to craft a simple and brief notice to inform, customers, vendors, and necessary third-parties of the outage,” suggests YFS Magazine in a post.

But soothing jittery customers shouldn’t just amount to a single missive. Your response on social media is key, too. “Turn to your Facebook, Twitter and Pinterest feeds to connect with customers, and let them know how to contact and do business with you while your site is down…. You might also consider reaching out to established customers over… text message or by phone,” recommends the post.

Hassle Your Hosting Provider

GoDaddy’s problems were in-house and technical, but an outage isn’t always about a calamity at the hosting provider. Call yours right away to get the goods on what’s going on, suggests the blog of server-monitoring services company Alertra.

“It may be as simple as your hosting has expired and your provider has stopped their service. A pretty easy one to resolve. It could be that a traffic spike has caused your site to fall down, this is common when a website suddenly receives an unexpected boost to traffic…. And of course, it’s possible your hosting company are having technical difficulties themselves. Visit their website or get in touch directly to confirm this suspicion,” advises the post.

Obviously, also be sure to get an estimate of when the problem should be resolved.

Push Pause on Online Advertising

“If you utilize online advertising to drive traffic to your site (i.e. display advertising, pay-per-click advertising, etc.) pause the campaign as soon as possible,” advises YFS. “There’s nothing worse than paying for a campaign that is guaranteed ‘not to deliver’ results.”

Consider Changing Hosts

After an outage is a natural time to consider whether it might be time to move your site, especially if the process of resolving the issue ends up being lengthy. “It can be a complicated process,” but it may be worth it, Entrepreneur says, though be warned: “if you elect to migrate to a new domain host remember, it’s not just your website that has to change. It your Web-based services as well. That means email, transaction servers, sales tools and analytics systems may have to be updated.”

Over on Business2Community, Mark Sandall of Cyber World Internet Services offers some questions to ask to evaluate whether a Web host is a good fit for your business:

  • Are they easy to get a hold of?
  • Do they give you the services that you need?
  • Do they educate you on the process of setting up a website?

Are there any other steps business owners need to take when their site goes down?

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ColorFuzion Web Designs
Kimberly Taherian
Website Designer

 

 

 

 

 

Behind every great website, a hero!

Love this one!! 

The Unsung Hero Behind Every Great Website

Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person.

Copywriter

 

 

 

 

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Connecticut Website Designers

 

Connecticut Website Designers

 

Last week, I talked about all of the people involved in designing a website that drives business. A number of readers were up in arms because I had failed to include copywriters as key members of the design team.

Mea culpa!

While I was thinking of the design and development efforts needed to create a website that generates business, I should have discussed the critical role copywriting plays in the success or failure of a business website. After all, I am a Chief Content Officer.

Your website is often a potential customer’s first experience with your business. Bland content or poorly written copy could mean the difference between that person sticking around and buying, or clicking away to a competitor’s site.

So what makes for great content on a website? Two key things:

  • Appeal directly to the interests of your target audience. Run a food shop? Provide great recipes. A travel website? Give entertaining destination recommendations.
  • Encourage customers to take immediate action. In the food shop example, those great recipes should lead visitors to purchase key ingredients from you. And travel recommendations should only be one short click away from a page that lets visitors actually book a trip.

Let’s take a look at how four websites use great content to enhance their brands and drive business:

Marriott’s On the Move Blog

Hotel sites don’t generally have a great deal of punchy copywriting (how many ways can you describe hotel amenities?), but Chairman and CEO Bill Marriott uses a blog to humanize the company. He writes about his experiences, hotels in different parts of the world and his general business philosophy. At the top of the page there’s a button that lets readers find a hotel. In a really nice touch, every post ends with “I’m Bill Marriott and thanks for helping me keep Marriott on the Move.”

Earlier this week, the 80-year-old Marriott announced that he’s stepping down as CEO but will stay involved in the company. Will he continue to write the blog or will the incoming CEO Arne Sorenson take up the task? It will be interesting to see.

Patagonia’s The Cleanest Line Blog

The Cleanest Line understands Patagonia’s target audience and serves them well. Recent posts include a story about an octogenarian mountain climber, an account of the ascent of Texas Tower (an imposing-looking climb), music selections to support environmental groups, and news relating to uranium mining.

There is no hard sell here, but it certainly enhances the brand. A simple “Visit Patagonia.com to see what we do,” is enough impetus to drive real business.

Zillow Blog

The real estate site Zillow provides information of real interest to those looking to buy and/or sell homes. To get the highest quality writing, they hire academics and professional writers as guest bloggers.

Zillow’s blog often provides information on issues not even relating to real estate. In a recent blog, they discussed the Ohio Republican Primary and then subtly added information on the housing market in Ohio at the end of the story.

General Motors’ Fastlane Blog

The General Motors “Fastlane Blog” captures the imagination of car enthusiasts by writing on topics as varied as auto shows, concept cars, photos of the day, and the business of automobiles. The bloggers include high level executives and employees, which also helps to put a human face on a monolithic company.

The best designed website in the world, one with sophisticated architecture and brilliant coding, will do little for your brand and business unless the site also provides clear messaging and great content. Do not leave it to amateurs! An investment in a great copywriter or copy writing team is not a luxury… it is an absolute necessity.

 

 

 

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ColorFuzion Web Designs
Kimberly Taherian
Website Designer

 

 

 

 

 

 

Secrets to a Successful Social Media Strategy

The secret to successful social media marketing is to use what you’ve already got. Don’t think you have anything? Think again.

Tweeting CEO Hands

Flickr

 

 

 

525
inShare
 

 

 

 

Connecticut Website Designers 

Connecticut Website Designers 

 

If you’re like most busy business owners, you’re probably thinking to yourself, “I barely have enough time to run my company, now I have to worry about social media?”

Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it’s actually quite doable. And with new, affordable management tools on the market every day, the process can be more than worth it to your bottom line.

I just hosted 15 customers at our VerticalResponse offices and talked to them about this very subject. One woman, who sells her goods on eBay, posts to Facebook, Pinterest and Twitter every hour. But another woman doesn’t because she doesn’t really know where to begin or what to say.

This is what we say to people: You’ve got a ton of great content at your fingertips that you might not think is interesting, but I’ll tell you, your followers do! Your followers follow or like you for a reason. Keeping in front of them could get them talking about you to their friends, and guess what? If they’re a customer, their friends are probably a lot like them, which means potential customers for you.

Share Great Content

1. Pictures and Videos

If you sell goods, you’ve got pictures. Got employees? Take pictures of them! Going to an event for business? Snap away! Research has shown that pictures or videos posted to social networks get the highest degree of engagement. The more people like, comment or retweet your pictures, the more new eyeballs your business might get exposed to.

2. Press

If you’ve got a press release about a new product, service or an award you’ve won, post it! Same goes for any news articles or mentions in the media.

3. Sales

I’ve seen some really great companies give interesting discounts to social media followers only. So why not publish a discount, free shipping or a free gift with purchase every Thursday? That’ll definitely keep things interesting.

4. Cool Articles

You’re consuming articles and interesting things on your own social networks or publications you like. It’s overly acceptable to post that information. If you think it’s worth reading, chances are your followers will, too.

Save Time by Pre-Scheduling Posts

If you can’t remember to post something interesting to your social networks when it happens, no problem! I suggest you reserve about 20 minutes per month to pre-schedule tweets, Facebook and LinkedIn posts. This way you’ll know that if you forget that moment or are having a super busy day, you’re still sharing content with your followers. (You still want to publish spur-of-the-moment posts, of course.) There are several low-cost social media management tools out there, like Sprout Social, HootSuite or my company’s VerticalResponse Social tool. It’s sure saved me a ton of time and still lets my company remain relevant in the social sphere.
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ColorFuzion Web Designs
Kimberly Taherian
Website Designer

 

 

 

 

 

True Secret to Success (It’s Not What You Think)

If you’re not exercising this emotional muscle, you’re probably setting yourself up for failure.

Box Car Racing

 

Getty

 

 

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Connecticut Website Designers

Connecticut Website Designers

I’m utterly convinced that the key to lifelong success is the regular exercise of a single emotional muscle: gratitude.

People who approach life with a sense of gratitude are constantly aware of what’s wonderful in their life. Because they enjoy the fruits of their successes, they seek out more success. And when things don’t go as planned, people who are grateful can put failure into perspective.

By contrast, people who lack gratitude are never truly happy. If they succeed at a task, they don’t enjoy it. For them, a string of successes is like trying to fill a bucket with a huge leak in the bottom. And failure invariably makes them bitter, angry, and discouraged.

Therefore, if you want to be successful, you need to feel more gratitude. Fortunately, gratitude, like most emotions, is like a muscle: The more you use it, the stronger and more resilient it becomes.

Practice Nightly

The best time to exercise gratitude is just before bed. Take out your tablet (electronic or otherwise) and record the events of the day that created positive emotions, either in you or in those around you.

Did you help somebody solve a problem? Write it down. Did you connect with a colleague or friend? Write it down. Did you make somebody smile? Write it down.

What you’re doing is “programming your brain” to view your day more positively. You’re throwing mental focus on what worked well, and shrugging off what didn’t. As a result, you’ll sleep better, and you’ll wake up more refreshed.

Reprogramming Your Brain

More important, you’re also programming your brain to notice even more reasons to feel gratitude. You’ll quickly discover that even a “bad day” is full of moments that are worthy of gratitude. Success becomes sweeter; failure, less sour.

The more regularly you practice this exercise, the stronger its effects.

Over time, your “gratitude muscle” will become so strong that you’ll attract more success into your life, not to mention greater numbers of successful (i.e., grateful) people. You’ll also find yourself thanking people more often. That’s good for you and for them, too.

This method works. If you don’t believe me, try it for at least a week. You’ll be amazed at what a huge difference it makes.

 

 

 

Grow Your Business by Buying Domains

Sometimes acquiring another domain is the cheapest way to increase leads and sales.

Many businesses operate on what I call the “one website theory.” That is, they buy a single domain, add content on a regular basis, and try to drive as much traffic to that domain as possible.

To be sure, this is a tried-and-true strategy. In fact, compared to the more than 60% of all small businesses that don’t even operate proper websites, buying one domain would be a vast improvement over waiting for the resurrection of the Yellow Pages.

But for many entrepreneurs, spreading their Web presence across more than one url makes more business sense.

One Size Does Not Fit All

I’m not a fan of the “one size fits all” strategy for many reasons. I’ve launched separate sites for my last two books, The New Small and The Age of the Platform. Also, I run a few other sites, including a separate WordPress “playground” site to experiment with different things.

Maintaining multiple domains works better for me for several reasons. First, each site is more focused. People who hear about one of my books (say, The Age of the Platform) probably want to find out more about that book. That is, they may not want to read about my other activities. Second, multiple domains can be good for SEO. I want people to see those sites when they Google the title of the book. Third, people will remember www.theageoftheplatform.com or www.thenewsmall.com much easier than www.philsimonsystems.com/books/theageoftheplatform. Finally, each site represents another Web property. Think of the board game Monopoly. Why limit yourself to just one house on Boardwalk?

Capturing Traffic

But there are different reasons to own and manage more than one website. Consider what my friend Mark Cenicola recently did. Cenicola is the co-founder of Las Vegas-based BannerView.com, a company that hosts and designs websites for small businesses.

The company never paid much attention to optimizing its website for localized terms such as “Las Vegas Web Design.” Why? Because Cenicola wanted his company to be seen as a national player. Fair enough, but BannerView.com by itself was unable to capture searches done by local businesses looking to launch a website. Why not buy lasvegaswebdesign.com?

Connecticut Website DesignersCenicola found that that domain name was, in fact, for sale and had a key selling point: It ranked high for the keyword phrase “Las Vegas Web Design” and other related terms specific to website design here in balmy Las Vegas.

After some negotiations with the site’s former owner, Cenicola acquired the new domain name. Today, going to www.lasvegaswebdesign.com forwards to a Las Vegas-specific BannerView.com site. The results? BannerView achieved first place placement for terms related to website design and Las Vegas on all three major search engines: Google, Bing, and Yahoo.

The lesson here: To some extent, a company can have it both ways, being both national and local. In this case, BannerView made a very targeted effort to reach the top of search engines without compromising its national audience.

Simon Says

One website is certainly better than zero. After all, the Internet isn’t going anywhere. But I’d argue that you should consider whether one website is enough for your business. (It’s interesting to note that even Google itself is completely on board with this strategy: It’s bidding to acquire “lol” and .YouTube domain names.)

Yes, your mileage may vary. But you might find that your sweet spot is three separate sites, each with a specific mission or targeted audience.

Growing Great Leaders

Love this post!

 

Screen_shot_2012-05-31_at_9

Throughout my tenure of managing people, I have come to conclude that most employees’ business motivations change very little from the time that you hire them to the time they leave your organization. If they are smart and aggressive, they will always be that way. However, if they have a bad attitude, are always looking for short cuts or are generally unmotivated, this too rarely changes. So the question is how do you ensure that you find and nurture talent to ultimately grow into excellent leaders? Our simple process is as follows:

1. Hire smart people

Some people say you must start from the top to have excellent leadership. I maintain that you need one or two smart people at the top to set the pace and guide the philosophy of the organization, but more importantly you need smart, young people from which to grow your organization over time. I tend to agree with Microsoft’s hiring philosophy: “hire smart people and they will figure it out.”

2. Good grades outrank experience

When hiring recent graduates, it’s far less important what they studied in college than how well they did. A high GPA translates to somebody who is good at applying his or her intellect to any subject matter, and this would likely carry over to produce similar results in the workplace. Furthermore, students who balanced a busy college life (i.e., Greek system involvement, student government, organizations and clubs or athletics) with academics should be considered because it shows the individual understands the value of time and the importance of managing it.

3. Have a POV

My entire organization will tell you that my mantra is “tell me what you think,” because if you don’t I will hire someone who does. Clients hire consultants and service organizations to help guide and direct them. Thus, you need to learn at a young professional age that sharing your point of view is a good thing as it will guide you throughout your career. As such, confidence runs in tandem with POV, because one without the other is difficult to achieve.

4. Practice like you play

In sports you will often hear the statement, “You play like you practice.”  I believe the same holds true in the workplace. If you are not prepared to address questions, solve problems and give input in your daily life, how are you going to perform when the stakes are higher in front of a client? At Formula, we reinforce that attendance at a meeting necessitates participation, whether that meeting is in person or by phone. We also ask our people to stand when presenting internally so they get comfortable prior to pitching to clients.

5. Good ideas come from many places

One of the best ways to grow leaders is to foster an environment of open communication so every person at every level has a voice. Any organization that wants to engage its people must encourage free thinking and sharing of opinions in order to ensure that employees feel empowered and like valuable contributors to the company. Believing all good ideas come from the top is a formula for disaster and middle manager inertia.

6. Create opportunities to foster talent

The single biggest way to hold on to your best people is to give them an opportunity to succeed by being front and center in a pitch, leading a program or project, or driving an important initiative for your organization. The more you provide young executives with challenging situations, the greater the chances are that they will rise to the occasion.

7. Loyalty is a shared responsibility

Employers are always looking for loyalty from their talented team members and are incredibly disappointed when an individual decides to take their skills elsewhere.  In most cases, those individuals leave because they have either stagnated, feel under-appreciated, under paid or frankly feel like they have stopped getting the same commitment from their employer that is expected from them.  Thus, once you have grown and nurtured the talent, you must continue to challenge them and validate them and show them some loyalty in return.

I have long believed that it is easier to find good clients than it is to find good employees. Therefore, when you have one that is young and hungry, you must do everything in your power to engage them in your business and help them grow into future leaders. This will ensure that your organization doesn’t become the triple A farm team for some other major league team willing to give them the opportunity.

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ColorFuzion Web Designs
https://www.colorfuzion.com
sales@colorfuzion.com

 

 

 

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